/* Four Cents Media — design system
   Ground: warm near-black (a dark grade, not #000). Paper sections for process/pricing-shaped content.
   Display: Big Shoulders Display (condensed poster face, uppercase). Body: Archivo. Data/labels: DM Mono. */
:root{
  --bg:#0C0B09; --bg-2:#141311; --bg-3:#1C1A16;
  --fg:#F3EEE4; --fg-2:#CFC8BA; --ash:#8C877C; --line:#2A2723; --line-2:#3A362F;
  --paper:#F3EEE4; --paper-2:#E9E2D4; --ink:#0C0B09; --ink-2:#4A463F; --line-paper:#D3CBBA;
  --gold:#F0B32B; --gold-deep:#C7930A; --gold-ink:#3D2C00; --rec:#FF3B5C;
  --disp:'Big Shoulders Display','Archivo Narrow','Arial Narrow',Impact,sans-serif;
  --sans:'Archivo',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
  --mono:'DM Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --wrap:1200px; --gutter:clamp(18px,4vw,48px);
  --t1:clamp(3.2rem,11vw,9.5rem); --t2:clamp(2.4rem,6vw,5rem); --t3:clamp(1.7rem,3.4vw,2.6rem);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--fg);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img,svg,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
::selection{background:var(--gold);color:var(--ink)}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--gutter);padding-right:var(--gutter)}
.narrow{max-width:760px}
h1,h2,h3,h4{margin:0;text-wrap:balance}
.disp{font-family:var(--disp);font-weight:800;text-transform:uppercase;letter-spacing:-.01em;line-height:.9}
h1.disp{font-size:var(--t1);font-weight:900}
h2.disp{font-size:var(--t2)}
h3.disp{font-size:var(--t3);font-weight:700}
p{margin:0 0 1em}
.lead{font-size:clamp(1.1rem,1.6vw,1.35rem);line-height:1.5;color:var(--fg-2);max-width:62ch}
.mono{font-family:var(--mono);font-size:.78rem;letter-spacing:.06em;text-transform:uppercase}
.eyebrow{font-family:var(--mono);font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);display:flex;align-items:center;gap:10px;margin-bottom:18px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--gold)}
.muted{color:var(--ash)}
.tnum{font-variant-numeric:tabular-nums}

/* ---------- top bar ---------- */
.top{position:sticky;top:0;z-index:50;background:rgba(12,11,9,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top-in{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:20px;height:68px}
.mark{display:flex;align-items:center;gap:12px}
.mark .word{font-family:var(--disp);font-weight:900;text-transform:uppercase;line-height:.82;font-size:1.25rem;letter-spacing:.01em}
.mark .word small{display:block;font-size:.66em;font-weight:700;color:var(--gold);letter-spacing:.12em}
.mark .dot{width:10px;height:10px;border-radius:50%;background:var(--rec);box-shadow:0 0 0 3px rgba(255,59,92,.18)}
@media (prefers-reduced-motion:no-preference){.mark .dot{animation:rec 2.4s ease-in-out infinite}}
@keyframes rec{0%,100%{opacity:1}50%{opacity:.35}}
.nav{display:flex;gap:26px;justify-content:center;font-size:.92rem;font-weight:500}
.nav a{position:relative;padding:6px 0;color:var(--fg-2)}
.nav a::after{content:"";position:absolute;left:0;right:100%;bottom:0;height:1px;background:var(--gold);transition:right .25s ease}
.nav a:hover,.nav a[aria-current]{color:var(--fg)}
.nav a:hover::after,.nav a[aria-current]::after{right:0}
.top-cta{display:flex;gap:8px;align-items:center}
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:.95rem;padding:13px 20px;border:1px solid var(--fg);border-radius:2px;line-height:1;cursor:pointer;transition:transform .15s ease,background .2s,color .2s,border-color .2s;font-family:var(--sans);white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn.gold{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.btn.gold:hover{background:#FFC64A;border-color:#FFC64A}
.btn.ghost{background:transparent;color:var(--fg)}
.btn.ghost:hover{border-color:var(--gold);color:var(--gold)}
.btn.ink{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.btn.sm{padding:10px 14px;font-size:.85rem}
.btn.block{width:100%;justify-content:center}
.burger{display:none;background:none;border:1px solid var(--line-2);color:var(--fg);width:42px;height:42px;border-radius:2px;cursor:pointer;font-family:var(--mono);font-size:.7rem;letter-spacing:.1em}
.menu{display:none;position:fixed;inset:68px 0 0 0;background:var(--bg);z-index:49;padding:24px var(--gutter);overflow:auto}
.menu.open{display:block}
.menu a{display:block;font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:2.4rem;line-height:1.05;padding:8px 0;border-bottom:1px solid var(--line)}
.menu .sub{margin-top:22px;display:grid;gap:10px;font-size:.95rem;color:var(--fg-2)}
.menu .sub a{font-family:var(--sans);font-size:1rem;text-transform:none;font-weight:500;border:0;padding:4px 0}
@media (max-width:960px){
  .nav{display:none}.burger{display:inline-flex;align-items:center;justify-content:center}
  .top-in{grid-template-columns:auto 1fr auto}
  .top-cta .btn.ghost{display:none}
}
@media (max-width:480px){.top-cta .btn{padding:10px 12px;font-size:.82rem}.mark .word{font-size:1.1rem}}

/* ---------- hero ---------- */
.hero{position:relative;padding:clamp(48px,8vw,110px) 0 clamp(40px,6vw,80px);overflow:hidden;isolation:isolate}
.hero .grain{position:absolute;top:0;left:0;width:100%;height:100%;z-index:-1;opacity:.14;pointer-events:none;mix-blend-mode:screen}
.hero .glow{position:absolute;z-index:-2;width:60vw;height:60vw;max-width:900px;max-height:900px;right:-20vw;top:-30vw;border-radius:50%;background:radial-gradient(closest-side,rgba(240,179,43,.16),rgba(240,179,43,0));pointer-events:none}
.hero h1 .row{display:block}
.hero h1 .cycle{display:inline-block;color:var(--gold);position:relative;min-width:2ch}
.hero h1 .cycle span{display:none}
.hero h1 .cycle span.on{display:inline}
.hero .after{margin-top:clamp(26px,3vw,40px);display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(24px,4vw,60px);align-items:start}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:22px}
.slate{border:1px solid var(--line-2);background:rgba(20,19,17,.7);padding:18px 20px;font-family:var(--mono);font-size:.78rem;letter-spacing:.04em;text-transform:uppercase;color:var(--fg-2)}
.slate .r{display:grid;grid-template-columns:110px 1fr;gap:12px;padding:8px 0;border-bottom:1px dashed var(--line-2)}
.slate .r:last-child{border:0}
.slate b{color:var(--gold);font-weight:500}
@media (max-width:820px){.hero .after{grid-template-columns:1fr}}

/* ---------- sections ---------- */
.sec{padding:clamp(56px,8vw,112px) 0;border-top:1px solid var(--line)}
.sec.paper{background:var(--paper);color:var(--ink);border-top:0}
.sec.paper .lead{color:var(--ink-2)}
.sec.paper .eyebrow{color:var(--gold-deep)}.sec.paper .eyebrow::before{background:var(--gold-deep)}
.sec.paper .muted{color:var(--ink-2)}
.sec.tight{padding:clamp(36px,5vw,64px) 0}
.sec-head{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:end;margin-bottom:clamp(28px,4vw,48px)}
.sec-head p{max-width:56ch;margin:14px 0 0;color:var(--fg-2)}
.sec.paper .sec-head p{color:var(--ink-2)}
@media (max-width:720px){.sec-head{grid-template-columns:1fr}}

/* service ledger (rows, not cards) */
.ledger{border-top:1px solid var(--line-2)}
.ledger a{display:grid;grid-template-columns:120px 1fr auto;gap:24px;align-items:baseline;padding:26px 0;border-bottom:1px solid var(--line);transition:padding-left .25s ease}
.ledger a:hover{padding-left:12px}
.ledger a:hover .t{color:var(--gold)}
.ledger .k{font-family:var(--mono);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ash)}
.ledger .t{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(1.6rem,3vw,2.4rem);line-height:.95;transition:color .2s}
.ledger .s{color:var(--fg-2);margin-top:8px;max-width:60ch;font-size:.98rem}
.ledger .arrow{font-family:var(--mono);color:var(--ash);font-size:1.2rem}
@media (max-width:720px){.ledger a{grid-template-columns:1fr;gap:6px}.ledger .arrow{display:none}}

/* steps (real sequence -> numbered) */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border-left:1px solid var(--line-paper)}
.steps .st{padding:0 22px 8px;border-right:1px solid var(--line-paper)}
.steps .n{font-family:var(--disp);font-weight:900;font-size:3.2rem;line-height:1;color:var(--gold-deep)}
.steps h3{font-size:1.05rem;margin:10px 0 8px}
.steps p{font-size:.95rem;color:var(--ink-2);margin:0}
@media (max-width:960px){.steps{grid-template-columns:repeat(2,1fr);gap:22px 0}.steps .st:nth-child(2n){border-right:0}}
@media (max-width:520px){.steps{grid-template-columns:1fr}.steps .st{border-right:0}}

/* proof strip */
.proof{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line-2)}
.proof div{padding:22px;border-right:1px solid var(--line-2)}
.proof div:last-child{border-right:0}
.proof .v{font-family:var(--disp);font-weight:900;font-size:2.6rem;line-height:1;color:var(--gold)}
.proof .l{font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ash);margin-top:8px}
@media (max-width:720px){.proof{grid-template-columns:repeat(2,1fr)}.proof div:nth-child(2n){border-right:0}.proof div:nth-child(-n+2){border-bottom:1px solid var(--line-2)}}

/* tool cards (distinct objects -> cards are earned here) */
.tools{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tool{border:1px solid var(--line-2);padding:26px;background:var(--bg-2);display:flex;flex-direction:column;gap:12px;min-height:220px;transition:border-color .2s,transform .2s}
.tool:hover{border-color:var(--gold);transform:translateY(-2px)}
.tool h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1.6rem;line-height:.95}
.tool p{color:var(--fg-2);font-size:.95rem;margin:0;flex:1}
.tool .go{font-family:var(--mono);font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--gold)}
@media (max-width:860px){.tools{grid-template-columns:1fr}}

/* guides grid */
.guides{display:grid;grid-template-columns:repeat(2,1fr);gap:0 40px}
.guides a{display:grid;grid-template-columns:1fr auto;gap:16px;align-items:start;padding:20px 0;border-bottom:1px solid var(--line)}
.guides .c{font-family:var(--mono);font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ash)}
.guides h3{font-size:1.15rem;font-weight:600;margin-top:6px;line-height:1.3}
.guides a:hover h3{color:var(--gold)}
.guides .m{font-family:var(--mono);font-size:.72rem;color:var(--ash);white-space:nowrap;padding-top:22px}
@media (max-width:720px){.guides{grid-template-columns:1fr}}

/* split band */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px);align-items:center}
@media (max-width:820px){.split{grid-template-columns:1fr}}

/* CTA band */
.band{background:var(--gold);color:var(--ink);padding:clamp(44px,6vw,80px) 0}
.band h2{font-family:var(--disp);font-weight:900;text-transform:uppercase;font-size:var(--t2);line-height:.9}
.band p{color:var(--gold-ink);max-width:56ch;margin:14px 0 0}
.band .in{display:grid;grid-template-columns:1.2fr .8fr;gap:32px;align-items:center}
.band .ctas{display:flex;gap:12px;flex-wrap:wrap;justify-content:flex-end}
@media (max-width:820px){.band .in{grid-template-columns:1fr}.band .ctas{justify-content:flex-start}}

/* ---------- article / service pages ---------- */
.page-hero{padding:clamp(40px,6vw,88px) 0 clamp(28px,4vw,56px)}
.page-hero h1.disp{font-size:clamp(2.6rem,7vw,6rem)}
.page-hero .lead{margin-top:22px}
.outcomes{display:grid;grid-template-columns:repeat(2,1fr);gap:10px 28px;margin:26px 0 0;padding:0;list-style:none;max-width:820px}
.outcomes li{position:relative;padding-left:22px;color:var(--fg-2);font-size:.98rem}
.outcomes li::before{content:"";position:absolute;left:0;top:.62em;width:10px;height:1px;background:var(--gold)}
@media (max-width:640px){.outcomes{grid-template-columns:1fr}}
.prose{max-width:720px;font-size:1.05rem}
.prose h2{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(1.8rem,3.4vw,2.6rem);line-height:.95;margin:2.2em 0 .6em}
.prose h2:first-child{margin-top:0}
.prose h3{font-size:1.15rem;font-weight:600;margin:1.6em 0 .5em}
.prose p,.prose li{color:var(--fg-2)}
.prose strong{color:var(--fg);font-weight:600}
.prose ul,.prose ol{padding-left:1.3em;margin:0 0 1.2em}
.prose li{margin-bottom:.45em}
.prose a{color:var(--gold);border-bottom:1px solid rgba(240,179,43,.4)}
.sec.paper .prose p,.sec.paper .prose li{color:var(--ink-2)}.sec.paper .prose strong{color:var(--ink)}.sec.paper .prose a{color:var(--gold-deep)}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px)}
@media (max-width:820px){.grid2{grid-template-columns:1fr}}
/* deliverables table (paper) */
.tbl{overflow-x:auto}
table.deliv{width:100%;border-collapse:collapse;font-size:.97rem}
table.deliv th{text-align:left;font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);padding:10px 12px 10px 0;border-bottom:1px solid var(--ink)}
table.deliv td{padding:14px 12px 14px 0;border-bottom:1px solid var(--line-paper);vertical-align:top;color:var(--ink-2)}
table.deliv td:first-child{font-weight:600;color:var(--ink);white-space:nowrap}
table.deliv td:last-child{font-family:var(--mono);font-size:.82rem;color:var(--ink-2)}
/* steps list on service pages */
.plist{counter-reset:s;list-style:none;padding:0;margin:0;max-width:720px}
.plist li{counter-increment:s;display:grid;grid-template-columns:64px 1fr;gap:16px;padding:18px 0;border-bottom:1px solid var(--line)}
.plist li::before{content:"0" counter(s);font-family:var(--disp);font-weight:900;font-size:2.2rem;line-height:1;color:var(--gold)}
.plist b{display:block;font-size:1.05rem;margin-bottom:4px}
.plist span{color:var(--fg-2);font-size:.98rem}
.factors{columns:2;column-gap:40px;padding-left:1.2em;max-width:820px;color:var(--fg-2)}
.factors li{break-inside:avoid;margin-bottom:.5em}
@media (max-width:640px){.factors{columns:1}}
/* faq */
.faq{max-width:760px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:18px 0;font-weight:600;font-size:1.05rem;display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);color:var(--gold);font-size:1.3rem;flex:none}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--fg-2);margin:0 0 18px;max-width:64ch}
.sec.paper .faq details{border-color:var(--line-paper)}.sec.paper .faq details p{color:var(--ink-2)}.sec.paper .faq summary::after{color:var(--gold-deep)}
/* related chips */
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chips a{border:1px solid var(--line-2);padding:9px 14px;font-size:.9rem;font-weight:500;border-radius:2px;color:var(--fg-2)}
.chips a:hover{border-color:var(--gold);color:var(--gold)}
/* article */
.article{max-width:760px}
.article .meta{display:flex;gap:16px;flex-wrap:wrap;font-family:var(--mono);font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ash);margin-bottom:22px}
.article h1{font-family:var(--disp);font-weight:900;text-transform:uppercase;font-size:clamp(2.4rem,6vw,4.6rem);line-height:.92}
.takeaways{border:1px solid var(--gold);padding:22px 24px;margin:32px 0}
.takeaways .k{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);margin-bottom:10px}
.takeaways ul{margin:0;padding-left:1.2em;color:var(--fg-2)}
.takeaways li{margin-bottom:.4em}
.crumbs{font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ash);display:flex;gap:10px;flex-wrap:wrap;margin-bottom:20px}
.crumbs a:hover{color:var(--gold)}

/* ---------- forms ---------- */
.form{display:grid;gap:14px}
.form .row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:560px){.form .row2{grid-template-columns:1fr}}
.field label{display:block;font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ash);margin-bottom:6px}
.field input,.field select,.field textarea{width:100%;background:var(--bg-2);border:1px solid var(--line-2);color:var(--fg);padding:13px 14px;font:inherit;font-size:1rem;border-radius:2px}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--gold);outline:none}
.field select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--ash) 50%),linear-gradient(135deg,var(--ash) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 14px) 50%;background-size:6px 6px;background-repeat:no-repeat}
.form .fine{font-size:.82rem;color:var(--ash);margin:0}
.form .ok{border:1px solid var(--gold);padding:18px;color:var(--fg)}
.paper .field input,.paper .field select,.paper .field textarea{background:#fff;border-color:var(--line-paper);color:var(--ink)}
.paper .field label{color:var(--ink-2)}
.hp{position:absolute;left:-9999px;opacity:0;height:0;width:0}

/* ---------- calculators ---------- */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px);align-items:start}
@media (max-width:860px){.calc{grid-template-columns:1fr}}
.calc .panel{border:1px solid var(--line-2);background:var(--bg-2);padding:26px}
.calc .out{border:1px solid var(--gold);padding:26px;position:sticky;top:88px}
.calc .big{font-family:var(--disp);font-weight:900;font-size:clamp(2.6rem,6vw,4.6rem);line-height:.9;color:var(--gold)}
.calc .sub{font-family:var(--mono);font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ash);margin-top:8px}
.calc .bands{margin-top:20px;display:grid;gap:6px}
.calc .band-r{display:grid;grid-template-columns:110px 1fr auto;gap:12px;align-items:center;font-size:.9rem;color:var(--fg-2);padding:6px 0;border-bottom:1px solid var(--line)}
.calc .band-r.on{color:var(--fg)}
.calc .band-r.on .lbl{color:var(--gold)}
.calc .bar{height:6px;background:var(--line-2)}
.calc .bar i{display:block;height:100%;background:var(--gold)}
.calc .lines{margin-top:18px;display:grid;gap:8px;font-size:.92rem;color:var(--fg-2)}
.calc .lines div{display:flex;justify-content:space-between;gap:16px;border-bottom:1px dashed var(--line);padding:6px 0}
.calc .lines b{color:var(--fg);font-weight:500;font-family:var(--mono);font-size:.85rem}
.calc .note{font-size:.82rem;color:var(--ash);margin-top:16px}
.rng{display:flex;align-items:center;gap:12px}
.rng input[type=range]{flex:1;accent-color:var(--gold)}
.rng output{font-family:var(--mono);font-size:.85rem;min-width:4ch;text-align:right}

/* ---------- mobile sticky CTA (bottom) + top CTA already visible ---------- */
.mcta{display:none;position:fixed;left:0;right:0;bottom:0;z-index:48;background:rgba(12,11,9,.94);border-top:1px solid var(--line-2);padding:10px var(--gutter) calc(10px + env(safe-area-inset-bottom));gap:10px}
.mcta .btn{flex:1;justify-content:center}
@media (max-width:720px){.mcta{display:flex}body{padding-bottom:72px}}

/* ---------- footer ---------- */
.foot{border-top:1px solid var(--line);padding:56px 0 40px;color:var(--fg-2);font-size:.93rem}
.foot .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}
.foot h4{font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ash);margin-bottom:14px}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.foot a:hover{color:var(--gold)}
.foot .legal{margin-top:40px;padding-top:18px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-family:var(--mono);font-size:.72rem;letter-spacing:.04em;color:var(--ash)}
@media (max-width:820px){.foot .cols{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.foot .cols{grid-template-columns:1fr}}

/* reveal: visible at rest, gently settles in */
.rv{opacity:1;transform:none}
@media (prefers-reduced-motion:no-preference){
  .rv{transition:opacity .6s ease,transform .6s ease}
  .rv.pre{opacity:.001;transform:translateY(14px)}
}
.marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:14px 0;font-family:var(--mono);font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ash);white-space:nowrap}
.marquee span{display:inline-block;padding-right:48px}
@media (prefers-reduced-motion:no-preference){.marquee .track{display:inline-block;animation:mq 60s linear infinite}}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.notfound{padding:120px 0;text-align:left}