Films. Creators.Campaigns thatwork on ReelsTikTokYouTubeLinkedInthe boardroom
Four Cents Media is the media division of Four Cents, a Toronto software studio. We produce video, run influencer campaigns, and manage creators, and because we come from software, we measure all of it properly.
Five services, one crew
Each one stands alone. Together they cover the whole loop: make the content, get it in front of people, and learn from what happens.
Brief to report in five steps
The same sequence for a single video or a six-month creator program. You always know which step you are on.
Brief
Goal, audience, platforms, budget range, deadline. We send questions back within a day.
Plan
Scope, deliverables, schedule and a fixed quote. Creator shortlists or shoot plans, depending on the job.
Make
Shoot days, edits, creator contracting and content approvals, with one point of contact.
Ship
Platform-ready versions, captions, disclosures and tracking links, delivered on the agreed dates.
Report
What ran, what it did, what we would change. Numbers you can take to your own leadership.
We instrument the campaign, not just the content
Most media shops hand you files. We come from twenty years of building software, so tracking links, dashboards, creator contracts and reporting are part of the job, not an add-on. If you need the campaign wired into your CRM or storefront, the same company builds that too.
About the studioDo the arithmetic before you brief anyone
Three calculators built on published, commonly cited benchmark ranges. They are for planning; a quote from us will be specific to your job.
Engagement rate calculator
Paste followers, average likes and comments. Get the rate, the tier, and where it sits against commonly cited bands.
Open →Influencer budget estimator
Mix creator tiers, posts and usage rights. See an illustrative campaign range in CAD before you brief anyone.
Open →Video production cost estimator
Shoot days, crew size, pre-production depth, motion graphics and versions. An honest range for planning, not a quote.
Open →What we tell clients before they sign anything
How much does influencer marketing cost in Canada?
9 minVideo productionHow much does video production cost in Toronto?
9 minVideo productionHow to brief a video agency (with a fill-in template)
8 minCreatorsHow to build a creator rate card
9 minInfluencer marketingHow to find micro-influencers for your brand
8 minInfluencer marketingInfluencer contract checklist: what to include before you pay
9 minManagement that reads the contract before you sign it
We represent a small number of creators: sourcing brand deals, negotiating rates and usage rights, handling invoices and keeping the calendar straight. No application fee, no follower schemes.
Apply for managementTell us what you need to make.
A brief reply within one business day, from a person. No retainer required to start a conversation.