Four Cents Media
THE SIGNAL
Someone makes something good, puts it into the world, and hears nothing back. Not rejection: silence. Somewhere else, someone who could have fixed that is waiting for a call that never comes.
This is one film about both of them, and it is one video file: scrolling does not move between sections, it moves the playhead.
This is one film about both of them, shown as stills and words because you have asked your system not to animate things.
scroll↓
You made something good.
Most things that fail are not bad. They are unheard.
Nobody heard it.
One post, one account, one moment. Then it is gone.
You’re good at this.
Nobody’s called.
Somewhere else, someone who could fix that is waiting to be asked.
One is unheard.
One is unasked.
The same silence, from opposite ends of the same industry.
One voice is a post.
Many voices is a moment.
Nobody follows one person. A launch should not depend on one either.
It travels by hand.
Your thing goes to people who already have a room’s attention, and they make something real with it.
Don’t just post.
Arrive.
Everything lands together, so it reads as a moment rather than an advert.
The same thing,
said differently.
By people who are trusted in different rooms, in their own words.
Both of them
made this.
The person who needed to be heard, and the person who needed to be asked.
You don’t need everyone.
You need to show up everywhere that matters, on the same day, in different voices.
You made something good.
Most things that fail are not bad. They are unheard.
Nobody heard it.
One post, one account, one moment. Then it is gone.
You’re good at this.
Nobody’s called.
Somewhere else, someone who could fix that is waiting to be asked.
One is unheard.
One is unasked.
The same silence, from opposite ends of the same industry.
One voice is a post.
Many voices is a moment.
Nobody follows one person. A launch should not depend on one either.
It travels by hand.
Your thing goes to people who already have a room’s attention, and they make something real with it.
Don’t just post.
Arrive.
Everything lands together, so it reads as a moment rather than an advert.
The same thing,
said differently.
By people who are trusted in different rooms, in their own words.
Both of them
made this.
The person who needed to be heard, and the person who needed to be asked.
You don’t need everyone.
You need to show up everywhere that matters, on the same day, in different voices.
This film was generated rather than filmed. The people in it are not real and are not creators we work with, and the product it follows does not exist. It is a story about how a launch works, not a record of one.
Films. Creators.Campaigns thatwork on ReelsTikTokYouTubeLinkedInthe boardroom
Four Cents Media is the media division of Four Cents, a Toronto software studio. We produce video, run influencer campaigns, and manage creators, and because we come from software, we measure all of it properly.
We put small brands and small creators together
Big creators price themselves out of a startup budget. Most agencies will not take a campaign under five figures. The companies that need proof the most cannot buy it, and the creators who would be perfect for them get ignored. That is the gap we work in.
Creators your budget can actually afford
Tell us the category and what you can spend. You get a shortlist with real names, real rates and recent work, at no cost, plus an honest answer about what the budget buys.
- Free shortlist, no retainer to start
- Contracts, usage rights and disclosure handled
- A straight answer if the budget is too small
Brand deals without the ghosting
Nano, micro and mid-tier welcome. You set your own rates. We never quote a brand a number you have not agreed to, and nothing gets made before a contract is signed.
- No application fee, ever
- You set the rate card, we hold the line on it
- A public profile is optional, not required
Every creator goes through the same published checklist before a brand sees them, and every brand is checked before a creator is asked to make anything. Both directions, because a first paid deal is the one most likely to go wrong.
Five services, one crew
Each one stands alone. Together they cover the whole loop: make the content, get it in front of people, and learn from what happens.
Brief to report in five steps
The same sequence for a single video or a six-month creator program. You always know which step you are on.
Brief
Goal, audience, platforms, budget range, deadline. We send questions back within a day.
Plan
Scope, deliverables, schedule and a fixed quote. Creator shortlists or shoot plans, depending on the job.
Make
Shoot days, edits, creator contracting and content approvals, with one point of contact.
Ship
Platform-ready versions, captions, disclosures and tracking links, delivered on the agreed dates.
Report
What ran, what it did, what we would change. Numbers you can take to your own leadership.
We instrument the campaign, not just the content
Most media shops hand you files. We come from twenty years of building software, so tracking links, dashboards, creator contracts and reporting are part of the job, not an add-on. If you need the campaign wired into your CRM or storefront, the same company builds that too.
About the studioDo the arithmetic before you brief anyone
Three calculators built on published, commonly cited benchmark ranges. They are for planning; a quote from us will be specific to your job.
Engagement rate calculator
Paste followers, average likes and comments. Get the rate, the tier, and where it sits against commonly cited bands.
Open →Influencer budget estimator
Mix creator tiers, posts and usage rights. See an illustrative campaign range in CAD before you brief anyone.
Open →Earned media value calculator
Put a defensible number on what a creator campaign was worth, and see the three figures that are not estimates.
Open →Creator rate card builder
For creators. Followers, engagement and niche in, a defensible starting rate card out, with the whole calculation shown.
Open →Video production cost calculator
Shoot days, crew size, pre-production depth, motion graphics and versions. An honest range for planning, not a quote.
Open →What we tell clients before they sign anything
Creator rate card: how to build one
9 minInfluencer marketingHow much does influencer marketing cost in Canada?
9 minVideo productionHow to brief a video agency (with a fill-in template)
8 minInfluencer marketingHow to find micro-influencers for your brand
8 minInfluencer marketingInfluencer contract checklist: what to include before you pay
9 minSocial contentShort-form video strategy for 2026
10 minSomebody who reads the contract before you sign it
One way in. Join the roster, and when a brief fits your niche, platform and audience we offer you a fee for that job in writing. You take it or leave it. No fee to join, no exclusivity, a contract on every job, and nothing agreed behind your back. Being on the roster is not a promise that a brief will need you.
Tell us what you need to make.
A brief reply within one business day, from a person. No retainer required to start a conversation.