Small and mid-sized creators, checked by a person

What the roster is, and what it is not

The roster is the list of creators a person at Four Cents Media has checked and may commission when a brief needs them. It is not a marketplace: brands do not browse it, message anyone or negotiate with anyone. It is not a job board: there is no feed of open briefs to apply for. And it is not a promise of work. We commission creators when a brand's brief calls for their category, platform and tier, and we say that plainly so nobody builds plans around an application.

How a creator gets on it

1. Apply through the online form. Free, no exclusivity, and two separate permissions: to be put forward for briefs, and to have a public profile page here. Most creators take the first and not the second.
2. A written answer within five business days. If something is missing, rates, niches, formats or an audience note, the email names exactly what, and the application waits rather than fails.
3. Nine checks, done by a person. Account ownership, recent content, engagement against the tier, follower growth pattern, audience location, brand safety, rates on the record, willingness to sign a contract, and the ability to invoice. The whole list, with how each is checked, is on the verification standard. No script ticks a box.
4. Verified, or declined with the reason. A decline says why and is not permanent. A verified creator can pause or leave with one email and no notice period, and can change rates, niches and permissions themselves at any time.

A UGC agency for creators, without the promises

Creators searching for an agency usually want three things: paid work, a fee that does not get squeezed after the fact, and to be paid on time. Here is what we can and cannot offer on each. Work comes when a brief needs you, and we will not pretend otherwise. When it does, the fee is offered in writing before you film, for that specific job, and it is the fee you are paid. Payment is within seven days of the work being approved, by us, not on whatever timetable the brand's finance department runs. The terms are the same for everyone and are published as the creator agreement so you can read them, or show them to someone, before you sign anything.

What we do not do: charge you to apply, to be listed or to be considered; take a cut of work you found yourself; ask for exclusivity; or quote your name to a brand before you have agreed to that job.

What a brand sees before committing

A plan is not a list of links. For each creator it carries the handle and recent work, the follower count and engagement rate we measured and when we measured it, the audience geography split the creator supplied, what they would make for you, what that does and does not include, and any note from the review that you should weigh. If something looked odd during verification, it is in the notes rather than quietly removed. Only creators who gave permission to be put forward appear in a plan.

What a creator sees before committing

The company, the product, exactly what is being asked for, where the content will run and for how long, the fee we are offering, and the payment date. No creator on this roster is asked to make something before those are settled, and no creator is named to a brand for a job they have not agreed to.

Reading the numbers above

Every figure on this page is read from our own records when the site is built, and the date is printed next to it. "Verified" counts creators who have passed all nine checks and are not paused. "Applications reviewed" counts people who applied through the form, not creators we found ourselves. When a niche is thin, a brief for it is sourced from scratch rather than matched against a padded list, which takes a few days longer and costs the brand the same. We would rather show a small honest number than a large invented one.