Four CentsMedia
For creators

Brand deals without the ghosting

Nano, micro and mid-tier creators in Canada and the US. You set your own rates, we bring briefs that fit them, and nothing gets made before there is a contract. No application fee and no exclusivity.

  • You set the rate card. We do not quote a number you have not agreed to.
  • A written contract every time: deliverables, deadline, usage rights, payment terms.
  • We check the brand before we bring you their brief.
  • A public profile on this site is optional, not a condition.
Why this exists

The part nobody says out loud

Below about 250,000 followers the market treats creators badly, and it is structural rather than personal.

What happens now

  • A brand asks for free content and calls it exposure.
  • You send a rate and the thread goes silent.
  • There is no contract, so usage creeps and nobody planned for it.
  • The invoice is paid sixty days late, chased three times, or not at all.
  • Agencies will not represent you until you are already big enough not to need them.

What we do instead

  • Briefs arrive with a budget already confirmed in writing by the brand.
  • Your rate is the rate. We hold it, or we tell the brand it is not a fit.
  • Contract first: deliverables, dates, revisions, usage window, disclosure, payment terms.
  • We check the company is real and can pay before you hear about it.
  • Size is not a barrier. Fit, reliability and a genuine audience are.
One way in

The roster, and what it is not

There is one arrangement and it is the same for everyone on the list.

The roster

Free, no exclusivity

You go on a list we actually use. When a brief matches your niche, platform, audience and rate, we come to you first and you say yes or no.

  • No fee of any kind
  • No exclusivity, no notice period
  • You approve every deal before it exists
  • We write the contract and chase the invoice
Not a talent agency

What we do not do

We commission work. We do not represent you, find deals for you, or take a percentage of anything you earn elsewhere.

  • No representation to brands or anyone else
  • No cut of deals you close yourself, ever
  • A fee offered in writing for each specific job, which you accept or decline
  • The agreement you would sign
Getting paid

The clause that costs creators the most money

Late and missing payment is the most common complaint in this industry, and it is usually written into the contract rather than an accident.

Pay-when-paid

Also called sequential liability. It says the agency only owes you once the brand has paid the agency. It turns you into the agency’s lender, and it is the single most common reason a creator waits months for money they already earned.

Surveys of creator payments repeatedly find that a large minority have been paid late for sponsored work, and a meaningful share have never been paid at all for something they delivered. It is not rare and it is not only small brands.

What we do instead

  • No pay-when-paid clause. It does not appear in a contract we write, and we will not run a campaign for a brand that insists on one.
  • A date, not a condition. Your payment is tied to you delivering, not to somebody else’s finance cycle.
  • The brand agrees the terms before you make anything. That is part of the checks we run on the brand, not an afterthought.
  • Usage and whitelisting are priced up front. Nobody comes back afterwards asking to run your content as an ad for free.
  • We chase it. Following up on a late invoice is our job, not something you should be doing from your own inbox.

If you take nothing else from this page: read any contract for the words pay when paid, paid if paid or sequential liability before you sign it, whoever the deal is with. Ours or anyone else’s.

Apply

Tell us about your channel

Six short steps. The rate questions matter most: a brief that arrives without a rate attached is how creators end up negotiating against themselves.

Applications are taken through this form only.
  • We do not take creator applications by phone, by email, or by direct message. The phone number on this site is for brands, and the person answering it cannot add you to anything.
  • Everything we need to consider you is asked below. A partly filled form is fine to send, and we will write back for the rest.
  • There is no fee to apply and nothing to buy, now or later.
  • Applying does not mean work is coming. We contact a creator when a brand has a specific paid job that fits them, with the fee, the deliverable and the deadline in writing. If that never happens for you, we will not pretend otherwise.
  • You hear back within five business days either way, by email, at the address you give here.
You
Your accounts

Fill in the ones you actually post on. Handle or full URL is fine.

Views matter more than followers and brands ask for them first. Give the number your own analytics shows for a normal post over the last month or so, not your best one. We will ask to see the analytics screen before we put you forward, so a rough honest number now is worth more than a flattering one.

What you make
What you deliver, and what it costs

Tick a format and put your price beside it. Your numbers, not ours. Leave a format unticked if you do not sell it. We never quote a brand a rate you have not agreed to, and we never negotiate you downward without asking you first. A ticked format with no price is the one thing that stops us putting you forward, because when a brief asks for it there is nothing to quote.

$

Made for the brand to run as an ad. Not posted on the creator’s own account.

$

Product stills and lifestyle photos for your own channels.

$

Posted to the creator’s own audience.

$

Posted to the creator’s own audience.

$

Usually sold in frames, often with a link sticker.

$

A 60-90 second segment inside a longer video.

$

Vertical short-form on a YouTube channel.

$

A whole video about the product. The most expensive format.

$

Live demo on TikTok, Instagram or Twitch.

$

The creator attends or shoots on location. Price it per day, and remember travel is not included in it.

$

Blog or newsletter coverage.

$

You run ads from the creator’s handle. Priced separately from the post.

On top of the content fee

These are bought in addition to whichever format you delivered, never instead of it.

Usage is your content in their ads. Whitelisting is their ads going out under your name, to your followers, with your face on them, and it is worth more. Price them by window, for example per thirty days. This is the line creators give away free more often than any other, and the fee we offer you never prices either at zero.

How you work

Deliverables, deadline, disclosure, usage rights, exclusivity and payment terms agreed before anything is made. It protects you more than it protects us. We do not put anyone forward without one.

A plain invoice is fine, you do not need a company. We ask now because a payment problem found after you have delivered is the worst possible moment to find it. If the answer is not yet, say so and we will tell you what is needed.

Your audience
Permissions

You can withdraw either permission any time by emailing info@fourcents.ca. We do not charge creators a fee, we do not take a cut of deals you found yourself, and we do not sell follower growth.

Questions

What creators ask us

Am I too small?

Probably not. We work with nano (1,000+), micro and mid-tier creators on purpose, because that is the tier brands with real budgets can afford and the tier most agencies ignore. What matters more than follower count is whether your audience is real, whether it is in a market the brand sells to, and whether you deliver on time.

Does it cost anything?

No. No application fee, no monthly fee, no charge to be on the roster, and nothing taken from work you found yourself. When we commission you, the fee we offer in writing is the fee you are paid, in full, within seven days of the work being approved.

Do I have to be exclusive to you?

No. Being on the roster does not stop you working with anyone else, including other agencies. You can pause or leave by sending one email, with no notice period.

Will you push me to lower my rate?

We will tell you honestly if a rate is out of line with your tier and niche, because that is useful information. We will not quote a brand a number you have not agreed to, and we will not negotiate you downward without asking you first.

What does verification involve?

A person reviews your recent posts, calculates engagement across them, looks at your follower growth pattern, asks for a screenshot of your audience geography from your own analytics, and confirms you can invoice. The whole checklist is published so there are no surprises.

Do I have to have a public profile on your site?

No, and most creators do not. Being put forward for briefs and having a public profile page are two separate permissions on the application form. You can take one and not the other.

What if a brand does not pay?

You are not paid by the brand. You are paid by us, within seven days of the work being approved, and that date does not move if the brand is slow to pay us, because we carry that risk rather than you. We also check that the company is real and has confirmed its budget in writing before any creator is approached, and there are no pay-when-paid clauses anywhere in the agreement.

How long until I hear back?

Five business days. If we are not a fit we say so plainly rather than leaving you on a list.

Brands: this roster is how you reach them.

Small and mid-sized creators, checked by a person, working on contract. Send a brief and get a shortlist at no cost.

Apply online