How we work

This is what happens between the moment a brand sends a brief and the moment it has finished creator content in its ad account. Five steps, the same for a $1,250 test and a launch sprint, with what you receive at each one and what tends to move the timeline.

1. Brief

You tell us what you sell, who buys it, where the content will run, a budget band, and a date if there is one. The brief form takes about five minutes and asks whether you can ship product, because that single fact decides most of the timeline. We reply within one business day. If we are not the right fit, for example you need broadcast-scale production or a global roster of large accounts, we say so and point you somewhere useful.

What you receive: an acknowledgement restating the brief as we read it, so you can correct it before any sourcing happens, and a note on what the plan will contain.

2. Plan

A person reads the brief and pulls creators who fit the category, the platform and the budget. Where the roster cannot cover it we say so at the top and source for you, which costs the same and takes a few days longer. The plan is free and there is no obligation attached to it.

What you receive: named creators with recent work; the follower count and engagement rate we measured, with the date we measured it; the audience geography split each creator supplied; what each one would make for you; any concern the review turned up, written down rather than left out; and an honest read on whether the budget is enough, including when it is not. Alongside it, one fixed price for the finished work, drawn from the published packages or quoted for the scope, and the terms of supply that govern it.

3. Agree

You approve the plan and the price. We then confirm each creator is available for that specific job and commission them under the creator agreement: deliverables, deadline, hook approval, disclosure obligation, revision rounds, the fee we offer them, and the copyright assignment that lets us grant you the rights. Nothing is filmed until the hook is approved, because the first three seconds are the most common reason a batch of content is unusable.

What you receive: a written scope with the asset list, formats, aspect ratios, revision rounds, delivery date and price, and an invoice.

4. Make

You ship product to the creators, or we coordinate it, and the clock starts when it arrives. Creators shoot to the approved brief. We review every asset against it before you see anything: claim wording, disclosure, audio licensing, framing for each ratio. You get one point of contact throughout rather than a group chat with eight creators.

What you receive: hero videos with alternate hooks in the agreed ratios, delivered as finished files. A revision covers pacing, captions, trims and the call to action. If an asset is still unusable after the included rounds, we reshoot with a different creator at our cost. Raw footage is available on request.

5. Report and rights

On full payment the licence starts: worldwide, perpetual use of the delivered assets across digital channels, paid and organic. We tell you which creators are worth a second round and, for ongoing work, iterate the brief on what actually performed. Where a creator posts to their own audience as a priced add-on, we report what ran, when, and what it did, with the disclosure recorded.

What you receive: the asset files, a rights summary you can hand to whoever runs your ads, and a short readout on what to keep and what to change next time.

Timelines, and what moves them

How we charge

One fixed price for a finished thing. A plan is free. Content packages start at $1,250 for six assets and include perpetual digital usage, cleared audio, a written reshoot guarantee and claim approval. A creator posting to their own audience is a separate line, quoted per creator. We commission the creators ourselves, pay them within seven days of approving their work, and carry the delivery risk, so there is no separate creator invoice for you to manage. The difference between what you pay and what creators are paid is our margin, and we will tell you what it is if you ask. Anything outside the written scope is quoted before it is done. The full list, including what we do not charge for, is on the pricing page.

What we ask of you

• A decision-maker who can approve within the agreed review windows. Most delays live here.
• Brand assets, guidelines, banned words and any legal or regulatory requirements on day one, not after filming.
• Evidence for any claim you want a creator to make on camera. If it cannot be substantiated, it does not go in the script.
• Product shipped promptly, or a clear answer that you cannot ship, which changes what we recommend.
• If we are reporting on posts, access to the analytics we need to report honestly: platform insights, tagged links or a read-only dashboard.
• Payment as agreed in the quote. The licence starts on full payment.

Common mistakes we plan around

• Briefing "a video" rather than a job. The plan asks where the content runs, because an ad account, a product page and a creator feed want different things.
• Asking for usage rights after the content exists. Rights are inside the package price from the start.
• Using a trending in-app sound on an advert. A platform music licence covers a creator posting organically; it does not cover a brand running the post as an ad.
• Buying reach when the problem is creative. If your media buying is the actual issue we will say so rather than sell you more content.
• Spending a first budget on category exclusivity. On most first campaigns that money buys more creators and more learning.

For creators reading this

The same process from your side: you are offered a fee in writing for a specific job, you accept or decline, you film to an approved hook, and you are paid within seven days of approval. Being on the roster is free and does not guarantee that a brief will need you. Details and the application form are on the creator page.