Read before you brief
Costs, contracts, sourcing and strategy, written the way we explain them to clients. 8 guides, no gated PDFs, no email required. Each one states its answer in the first paragraph and shows its working underneath.
Match the guide to the question
Most people arrive with one of these. The guide named is the one that answers it directly; the rest of this page is the full list.
| The question | Read | Then use |
|---|---|---|
| How much does influencer marketing cost, and what am I actually paying for? | Influencer marketing cost in Canada | Budget estimator, our published prices |
| I have a creator in mind. Are their numbers real? | How to find micro-influencers, the vetting section | Engagement rate calculator, our nine checks |
| What has to be in the contract before anyone is paid? | Influencer contract checklist | The creator agreement we use |
| Do I want posts on a creator's audience, or video for my own ads? | UGC vs influencer marketing | Content packages |
| What will a video cost, and why do quotes vary so much? | What drives video production cost | Video cost estimator |
| How do I brief an agency so the quotes are comparable? | How to brief a video agency | Send the brief |
| I am a creator. What should I charge? | How to build a creator rate card | Rate card builder |
| How do I keep posting short-form video without burning out? | Short-form video strategy | Social content engine |
Written for both sides of the table: how a creator should price their work, and how UGC differs from an influencer post in what you buy, what you own and what you pay for.
Creator rate card: how to build one
UGC vs. influencer marketing: what's the difference?
What it costs in Canada, what a contract has to say before you pay, and how to find the smaller creators who fit a small budget. Read these before you brief anyone, including us.
How much does influencer marketing cost in Canada?
How to find micro-influencers for your brand
Influencer contract checklist: what to include before you pay
Where a production budget actually goes and how to write a brief that gets comparable quotes. The same scope rules apply to a creator shoot as to a crew.
How to brief a video agency (with a fill-in template)
Video production cost and rates in Toronto: what drives the price
Making short-form video sustainable for a year rather than a fortnight: pillars, batching and measurement that goes past views.
How these guides are written
Each guide answers its question in the opening paragraph, then shows the reasoning: the cost drivers, the clauses, the checks, the steps. Where a number appears it is a commonly cited range, hedged and attributed, never a figure invented to look precise. Where the rules differ between Canada and the United States, for example on disclosure, the guide says which applies. Where we do not know, the guide says that too.
They are also not neutral in one respect: they are written by a company that commissions creators and sells the finished content at a fixed price, and each one links to the service it relates to. The advice stands on its own, and several guides tell you when to do the work yourself and hire nobody.
Where to go from a guide
For a specific category, the sourcing guides by industry cover the search terms, vetting and rates for 26 industries, and the industry pages cover the compliance rules and formats for each. For a specific situation, a launch, a store opening, a Black Friday push, a $1,000 budget, the solutions index lists the pages written for it. The glossary defines the terms these guides use, and the statistics page gives every benchmark with its source.
If you would rather have the work done, how we work explains what a brief turns into and what you receive at each step. A plan is free.
Tell us what you need to make.
A brief reply within one business day, from a person. No retainer required to start a conversation.