Guides
Read before you brief
Costs, contracts, sourcing and strategy, written the way we explain them to clients. No gated PDFs.
Influencer marketing
How much does influencer marketing cost in Canada?
How influencer pricing is structured in Canada — per post, usage rights, exclusivity — and how to budget a first campaign. No invented figures.
9 minHow to find micro-influencers for your brand
Sourcing methods, audience-quality vetting, fake-follower red flags, and outreach templates for finding micro-influencers that fit your brand.
8 minInfluencer contract checklist: what to include before you pay
A checklist of what a solid influencer contract covers — deliverables, usage rights, disclosure, payment terms — explained. Not legal advice.
9 minVideo production
How much does video production cost in Toronto?
What drives video production cost in Toronto — pre-production, crew, shoot days, post — and how to get comparable quotes. Hedged ranges only.
9 minHow to brief a video agency (with a fill-in template)
A practical brief template for video agencies — goal, audience, message, references, timeline, budget — plus common mistakes to avoid.
8 minCreators
How to build a creator rate card
For creators: how to structure a rate card by format, price usage and exclusivity add-ons, present audience data, and spot red flags in offers.
9 minUGC vs. influencer marketing: what's the difference?
UGC and influencer marketing solve different problems. Definitions, cost and rights differences, and a decision framework for combining both.
8 minSocial content
Tell us what you need to make.
A brief reply within one business day, from a person. No retainer required to start a conversation.