Four CentsMedia
For brands

Find the page that matches your situation

54 pages, three ways in, depending on what you are actually deciding: what creator marketing looks like in your category, whether to hire anyone at all, or how to approach a specific job like a launch or a Black Friday push. Every page says what the approach will not achieve as well as what it will.

Which way in

Three kinds of page, three kinds of question

You are askingReadWhat the page gives you
"I have a launch, an opening, a budget of $1,000, an ad account that needs creative." How do I approach this particular job?A situation page (16)What the approach changes for that job, how much content it needs, the timing, what it costs, and what it cannot fix
"I sell skincare, run a gym, make a mobile app." Should I hire an agency for creator work at all?A category page (26)What an agency actually does in that category, when the fee pays for itself, the questions to ask before signing, and when to hire nobody
"I am already looking at a platform." Is a fixed-price package a better buy?A comparison page (12)Where the other platform wins, in plain numbers, and where a package does
By situation

A specific job to do

Launches, ad accounts, store openings, tight budgets, Amazon listings, subscription churn. Each page is written around the job rather than around us, and each one names what a creator push will not achieve for it.

Situation

Amazon listings

Creator video on Amazon listings and A+ content: what the rules allow, the review lines you must not cross, rights you need, and what it will not fix.
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Situation

Scaling UGC

Going from a few creator videos a month to dozens: where the pipeline breaks, what to batch, how to avoid identical videos, and what scale cannot fix.
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Situation

Crowdfunding

Creator work before a crowdfunding launch: filming with no product, building the pre-launch list, the first 48 hours, and what nobody should promise.
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Situation

Local service business

Creator marketing for trades, clinics and salons: matching service area to audience, building trust, review rules, and what local content cannot deliver.
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Situation

Store opening

Creators for a new store or venue opening: how to check audience geography, what opening week should look like, local rates, and what a launch cannot fix.
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Situation

Product launch

Creator work against a launch date that will not move: booking lead times, how much content launch week needs, rush premiums, and what a push cannot fix.
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Situation

Rebrand

Using creators to explain a rebrand: sequencing so existing customers are not confused, what to do with old content, and what a new identity cannot fix.
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Situation

Shopify store

Creator marketing for a DTC Shopify store: buying creative for the ad account first, how catalogue depth changes the plan, and real UGC rates.
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Situation

Subscription box

Creators for a subscription box: why unboxing has a ceiling, content that fights churn, the free-box trap, and measuring cohorts instead of first orders.
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Situation

App installs

Driving app installs with creators: why attribution is genuinely hard, what actually moves the number, and why installs are the wrong thing to buy.
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Situation

B2B

B2B creator marketing done honestly: why follower counts mislead, what works on LinkedIn, measuring a long sales cycle, and what it cannot shorten.
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Situation

Black Friday

Black Friday creator planning: when rates start climbing, how early to lock bookings, what to run on the weekend itself, and what a discount cannot fix.
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Situation

$1,000 budget

An honest account of what a thousand dollars buys in creator marketing, why it is a test not a campaign, and when seeding or DIY wins instead.
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Situation

$5,000 budget

Five thousand dollars is the first budget with a real campaign shape. Three structures with the arithmetic, why to hold a reserve, and the limits.
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Situation

UGC for Facebook ads

How to buy and use creator video for Meta ads: why creative fatigues, testing hooks rather than whole videos, aspect ratios, and how many assets a month.
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Situation

UGC for TikTok ads

Creator video for TikTok ads: how Spark Ads differ from in-feed, why brand-produced video underperforms here, and the permissions you need before filming.
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By category

Whether to hire an agency at all

Written per category, and each one says plainly when the answer is no. If your creator budget is under about $1,500, most of these will tell you to keep it, or to buy a small amount of content for your own ads instead. The category pages also cover the compliance rules that change the brief: health claims, financial promotions, dealer advertising, law society rules.

Agency

Automotive agency

What an automotive creator agency does for dealers and brands, why geography decides the budget, what to ask before signing, and when not to hire.
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Agency

Beauty agency

What a beauty influencer agency actually does, when hiring one pays for itself, what to ask before signing, and when you should not hire anyone at all.
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Agency

Ecommerce agency

How to choose a creator agency for a DTC brand: what you are really buying, when the fee pays for itself, what to ask, and when to buy content instead.
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Agency

Education agency

What an education creator agency does for schools, tutors and study apps, when the fee is justified, what to ask, and when to run ambassadors yourself.
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Agency

Fashion agency

Choosing a fashion creator agency: sample costs, casting for fit, drop calendars, what to ask before signing, and when to hire nobody at all.
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Agency

Fitness agency

How to pick a fitness creator agency: conflict screening, transformation claims, what it costs, what to ask, and when a gym should hire nobody.
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Agency

Food agency

Choosing a food and beverage creator agency: stock coverage, recipe studios versus campaign managers, what to ask, and when not to hire one.
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Agency

Gaming agency

What a gaming creator agency actually does, when it earns its fee, what to ask before signing, and when to send keys yourself and hire nobody.
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Agency

Golf agency

What a golf creator agency really does in a small community, when the fee earns out, what to ask before signing, and when to approach creators yourself.
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Agency

Health agency

Choosing a health or telehealth creator agency: restraint over reach, patient consent, medical review, what to ask, and when to hire nobody.
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Agency

Home agency

Choosing a home and furniture creator agency: loan versus gift, perpetual rights, long consideration cycles, and when you should hire nobody.
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Agency

Home services agency

Trades or homeowners? Getting the audience wrong wastes the budget. What an agency should do here, what to ask, and when to film your own jobs instead.
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Agency

Legal agency

Should a law firm hire an influencer agency at all? What law society rules restrict, what to ask a shop before signing, and why the answer is often no.
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Agency

App agency

What an app creator agency should be measuring, when the fee beats running it in-house, what to ask before signing, and when retention says hire nobody.
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Agency

Music agency

What a music creator agency really does, where licensing catches labels out, what to ask before signing, and when an artist should hire nobody.
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Agency

Nonprofit agency

Can a charity justify an agency fee for creator work? What the fee should buy, what to ask, and the budget level below which you should hire nobody.
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Agency

Parenting agency

What a parenting creator agency handles, why Quebec changes a national campaign, what to ask before signing, and when a small brand should hire nobody.
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Agency

Fintech agency

Choosing a finance creator agency: compliance sign-off, what rates really look like, what to ask, and when a small fintech should hire nobody.
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Agency

Pet agency

Choosing a pet creator agency: why the reports look great and sales do not, contracting with hobbyists, what to ask, and when not to hire one.
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Agency

Real estate agency

Choosing a real estate creator agency: agent brands, developers and proptech need different things. What to ask, and when to hire nobody.
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Agency

Restaurant agency

Should a restaurant hire a creator agency? The radius maths, when an opening justifies it, what to ask, and why most single sites should not.
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Agency

SaaS agency

How to judge a creator agency for B2B software: what the fee really buys, when it pays for itself, what to ask, and when to hire nobody at all.
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Agency

Sports agency

What a sports influencer agency really does, why sponsor conflict clearance is the actual work, what to ask before signing, and when not to hire.
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Agency

Supplements agency

Choosing a supplement creator agency: who controls the claim, when the fee is justified, what to ask, and when a small brand should hire nobody.
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Agency

Tech agency

What a tech and gadget creator agency really does, why substantiation comes before the brief, what to ask before signing, and when to seed units yourself.
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Agency

Travel agency

Should a hotel or tour operator hire a creator agency? Handling inbound requests, pricing barter, what to ask, and when to hire nobody.
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Comparisons

If you are already looking at someone else

Marketplaces, subscription software, prepaid wallets, enterprise contracts. Each comparison names the cases where the other platform is the better buy, because a comparison that never concedes is an advert. Figures are the other platform's published prices at the time of writing, and each page says when that was.

Compare

Aspire alternative

Aspire is enterprise software on a twelve-month contract at roughly $24k a year. When that is right, and when a small agency costs less and does more.
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Compare

Billo alternative

Billo sells finished video from a prepaid wallet. We sell fixed-price packages with perpetual usage and a reshoot. Where each one wins, in plain numbers.
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Compare

Cohley alternative

Cohley runs briefs at roughly $2,500 to $3,000 for 10 to 20 assets, with no markup on creator pay and a three-month pilot. How a fixed package compares.
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Compare

Collabstr alternative

Collabstr is a large creator marketplace with escrow and a roughly 25 per cent blended fee. Where a fixed-price package beats it, and where it does not.
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Compare

Grin alternative

Grin added self-serve tiers in 2026, from free to $1,500 a month, alongside legacy enterprise deals. How the ladder compares with buying finished content.
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Compare

Insense alternative

Insense charges a monthly subscription plus a marketplace fee, and creator pay sits on top. How the total compares with a fixed-price content package.
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Compare

JoinBrands alternative

JoinBrands charges 15 to 8 per cent depending on your monthly plan, with creator video from $25. How that compares with a fixed-price package.
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Compare

Modash alternative

Modash is creator search software at about $199 a month on annual billing. It does not run campaigns. Here is what it replaces and what it never will.
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Compare

Stack Influence alternative

Stack Influence runs micro creator posts at $30 to $39 each, paid in product not cash, at thousands a month. Where that works and where it does not.
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Compare

Statusphere alternative

Statusphere asks a $10,000 minimum initial investment and licenses paid digital advertising for one year. What a smaller fixed-price package does instead.
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Compare

Trend.io alternative

Trend.io is now part of soona, with credit packs from $550 and UGC from $89 a video. Where credits beat a fixed-price package and where they do not.
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Compare

Upfluence alternative

Upfluence is enterprise software on a twelve-month minimum at roughly $15k a year. When it pays for itself and when finished content is the better buy.
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If you want to hire UGC creators rather than read about it

Most of these pages end in the same place. A brand that wants creator video for its own ad account buys a content package: we commission the creators, own the content, clear the music and the claims, and deliver finished assets in several ratios at one fixed price, from $1,250 for six. A brand that wants posts on creators' own audiences adds that as a priced line per creator. Either way a plan with named creators comes first and costs nothing. How we work sets out what you receive at each step.

If none of these fit

Send the brief anyway. The pages here exist because somebody searched for them, not because they map to everything we do. The plan that comes back costs nothing either way.

Two things worth reading before you spend anything: what the market actually pays, which is lower than most articles claim, and what we charge, which is published rather than quoted on request.

Questions

Which page should I read first?

If you have a specific job, the situation page for it. If you are deciding whether to spend anything on creators at all, the agency page for your category, which says plainly when the answer is to hire nobody. If you are already comparing platforms, the comparison for the one you are looking at.

Can I hire UGC creators through you without a campaign?

Yes. That is most of what we do. A content package commissions creators to make video for your ad account and product pages; you receive finished assets with the rights included and no posts on anyone else’s audience unless you add that as a priced line.

What if my category or situation is not here?

Send the brief anyway. These pages exist because people searched for them, not because they cover everything we do. We will come back with a plan at no cost.

Tell us what you sell.

A shortlist is free. If we are the wrong fit for you we will say so rather than sell you something.

Brands: call (365) 440-1786Brief us