Creator video, bought by the batch
One price, a fixed number of finished videos from real creators, and rights that never expire. Built for a company that cannot afford a five-figure influencer and should not be paying one anyway.
Enough to find out whether creator content works for your product at all.
- 6 ready-to-run assets
- 2 hero videos from 2 creators, plus 4 alternate hooks
- Delivered in 9:16 and 1:1
- 1 round per hero video
- 14 business days from product arriving
Best when: A first test. You have never run creator content and do not want to commit before you have seen it work.
Works out at $208 per asset.
Enough different faces and hooks to learn something you can act on.
- 15 ready-to-run assets
- 5 hero videos from 5 creators, plus 10 alternate hooks
- Delivered in 9:16, 1:1 and 4:5
- 1 round per hero video
- 15 business days from product arriving
- A creative brief workshop before anything is shot
Best when: The most common first real campaign. Five creators is the point where you can tell a pattern from a fluke.
Works out at $213 per asset.
A steady pipeline into your ad account, refreshed before the last batch fatigues.
- 24 ready-to-run assets every month
- 8 hero videos from 8 creators, plus 16 alternate hooks
- Delivered in all three
- 2 rounds per hero video
- rolling, delivered weekly from product arriving
- Monthly performance readout
- Brief iterated on what actually performed
Best when: You are running paid social continuously and creative fatigue is the constraint rather than budget.
Works out at $200 per asset.
Volume and speed together, for a date you cannot move.
- 48 ready-to-run assets
- 16 hero videos from 16 creators, plus 32 alternate hooks
- Delivered in all three
- 2 rounds per hero video
- 10 business days from product arriving
- Concept development with three scripted angles
- Priority queue
Best when: A product launch, a funding announcement, a seasonal peak. Two of the sixteen creators are premium tier.
Works out at $200 per asset.
All prices in Canadian dollars, before HST. An asset is a finished, exported video ready to upload: a hero video or one of its alternate hooks, in a named aspect ratio. We count assets rather than shoot days because assets are what you actually run.
The parts other people charge extra for
Each of these answers a specific, documented way this category normally goes wrong.
- Perpetual usage, worldwide, paid and organic
Every digital channel, for as long as you want it, at no extra charge. The market charges 30 to 50 per cent more for thirty days of paid usage and 100 to 150 per cent for perpetual, and several platforms quietly cap paid ads at thirty days if your brief does not say otherwise. Yours does not expire.
- Cleared audio on every asset
Licensed library music or original voiceover only, never a trending in-app sound. Platform music licences cover a creator posting organically. They do not cover a brand running that post as an advert, and record labels are actively suing brands over exactly this. No competitor we could find addresses it in their terms.
- A written reshoot guarantee
If after the included revision rounds an asset is unusable, we reshoot it with a different creator at our cost. Most providers in this category will only refund an unspent balance, and several charge an administration fee to do even that.
- Revision and reshoot defined in writing
A revision is pacing, captions, trims and the call to action. A reshoot is missing footage or a claim that was in the brief and is not in the cut. The gap between those two definitions is where nearly every dispute in this industry lives.
- Hook approved before anything is filmed
The first three seconds decide whether the rest is watched, and it is the most common reason a batch of content is unusable. Nobody else gates on it.
- Raw footage on request
So you can recut later without coming back to us. Cheap to agree now and expensive to negotiate afterwards.
- Creators paid properly and quickly
We offer each creator a fee in writing before they start, and pay it within seven days of approving the work. The platforms pay twice a month, or at the end of the following month, which is up to sixty days. That is why good creators take our briefs.
What is not included
Stated plainly, because the alternative is discovering it at invoice time.
- Product cost and shipping to creators. You send the product. We coordinate it and the clock starts when it arrives, not when it is posted.
- The creator posting to their own audience. A package buys content for your channels. A post on the creator’s own feed is a different product at a different price, because you are then buying access to their audience.
- Whitelisting and partnership ads. Running ads from a creator’s handle is priced separately, per creator per month, because it is a separate permission a creator agrees to individually.
- Category exclusivity. Stopping a creator working with your competitor is a real cost to them and is priced accordingly. Most first campaigns should spend that money on more creators instead.
- Paid media management. We make the content. We do not run your ad account, and we will tell you plainly if we think your media buying is the actual problem.
- Television, out-of-home and print. The rights we take from creators cover digital. Anything else needs a separate conversation and a separate fee.
Add-ons, priced up front
| Add-on | Price | What it is |
|---|---|---|
| Extra hook variant | $90 | A fourth or fifth opening on an existing hero video. |
| Extra aspect ratio or format | $45 | Reframed and exported properly rather than cropped. |
| Raw footage bundle | $75 | Per creator. All usable takes, not just the selects. |
| Creator posts to their own channels | quoted | Priced at twice the creator’s own posting rate. You see their rate before you decide. |
| Whitelisting or partnership ads | $400 | Per creator, per month. |
| Category exclusivity, 90 days | $300 | Per creator. Competitors named specifically rather than a whole industry. |
| Rush, four business days faster | quoted | Twenty-five per cent of the package price. |
Why it is priced this way
Worth understanding, because it explains why the cheapest quote you will find is usually the most expensive thing you can buy.
One shoot, several assets
A creator commission produces a hero video plus alternate openings plus each aspect ratio you need. Buying a single video at a creator’s rate card and reselling it is not a business, it is a loss. Buying a session and delivering the assets from it is. That is why every package counts creators and assets separately.
What the market actually pays
Marketplace data covering more than twenty-one thousand collaborations puts the average user-generated video actually paid at around one hundred and fifty-four US dollars, with roughly eighty per cent of all engagements settling under three hundred. Those figures are reported in US dollars and are the honest backdrop to any quote, including ours. If someone offers you finished, rights-cleared video far below that, something is being left out, and it is usually the rights, the revisions, the music clearance, or the recourse when it goes wrong.
Where your money goes
Roughly forty per cent of a package price is paid to creators. The rest is editing and quality control, a reserve for reshoots and the creator who disappears, coordinating product and shipping, the producer time that turns a brief into something filmable, and our margin. We are not going to pretend the margin is not there. We will tell you what the creators are paid if you ask.
Who you are actually contracting with
Four Cents Media, as the producer. We commission the creators, we carry the risk if one fails to deliver, and we own the content before we grant it to you. We are not passing your money to someone else and taking a cut in the middle, which is a different arrangement with different consequences for both of us.
Benchmark figures cited here are published marketplace data, not our own. Our prices are our own. Nothing here is a results guarantee.
Questions
Why buy a package instead of hiring creators directly?
If you need two videos and have someone with a spare afternoon each week, hire directly and keep the margin. It is genuinely not hard. A package earns its money at volume, when the work is no longer finding people but briefing them, chasing them, replacing the one who vanishes, checking the claims are supportable, clearing the music, and getting usable files out the other end. That is where the hours go, and it is what you are actually buying.
How is this different from Billo or Trend or a marketplace?
Three things. Perpetual paid usage is in the base price rather than an add-on or a thirty-day default. The audio is cleared for commercial use, which platform music licences do not cover and which brands are currently being sued over. And if an asset is unusable after the revision rounds we reshoot it with a different creator at our cost, where the marketplaces will at best refund an unspent balance. The trade is that we are slower than a marketplace and we do not have thousands of creators.
Who owns the content?
You do, for every digital use, for as long as you want, worldwide, paid and organic. We take a signed written assignment from each creator first, which is what Canadian copyright law actually requires for an assignment to be valid, and we grant those rights onward to you. A verbal agreement or a message thread does not transfer copyright, whatever it says.
What happens if we hate the content?
You get the included revision rounds. If an asset is still unusable after that, and the brief was clear, we reshoot it with a different creator at our cost. What we will not do is refund a package because the content did not sell as much as hoped, and neither will anyone else honestly: that is a media and product question, not a production one.
Can we use the videos in paid ads?
Yes, from day one, forever, at no extra cost. This is the line to read carefully when comparing quotes elsewhere, because "full usage rights" is used by providers who mean perpetual, providers who mean one year, and at least one whose paid-advertising default is thirty days unless your brief says otherwise.
Do you guarantee results?
No, and be careful with anyone who does. We guarantee the process and the assets: creators who match the brief, claims you can support, audio you can legally run, rights that do not expire, and a reshoot if something is unusable. What those assets then do depends on your product, your offer and your media buying.
Are creators paid fairly?
We offer each creator a fee in writing before they start, they are free to decline it, and we pay within seven days of approving the work. Our commission for a bundle sits above what the large platforms pay per asset, which is the reason good creators take our briefs rather than bidding against forty people for a sixty dollar job. We take nothing out of what a creator is paid; our margin is in the package price and it is our own.
What if our budget is under a thousand dollars?
Then a package is the wrong product and we will say so. Below that, the honest options are product seeding, where the product is the fee and posting is not guaranteed, or hiring one or two creators directly. Both are written up on this site for free and neither involves paying us.
Tell us what you sell.
We will say which package fits, what it will produce, and whether a package is the wrong thing for you entirely.