We manage the creators on your campaign

What managing the creators means

It means the creators are our subcontractors. We commission each one for a specific job, offer them a fee in writing, hold the contract, and carry the risk if one of them does not deliver. Your contract is with us, for a finished thing at a fixed price, under the published terms of supply. There is no separate creator relationship for you to run.

That covers eight jobs: sourcing and vetting, briefing, contracts, scheduling, approvals and revisions, disclosure, usage rights and reporting. Most first campaigns fall over on one of the middle four, usually because a brand hired a creator directly and assumed the rights were included.

Nobody is negotiating on anybody's behalf. We do not act as a creator's agent, and we do not act as yours when we book them. We buy the work, we own it, and we sell you the finished result. The difference between what you pay and what creators are paid is our margin, and we will tell you what it is if you ask.

Sourcing, vetting and briefing

Sourcing starts from a brief, not a search box. You tell us what you sell, who buys it, where the content will run and a budget band. A person pulls creators from the roster who fit the category, the platform and the money. Where the roster does not cover your category we say so and source for you, which takes a few days longer and costs the same.

Every creator we put forward has been through the verification checks: follower count and engagement measured by us, with the date, audience geography from their own analytics, and a look at the comments for bought engagement. What we cannot check, we say so. The plan names each creator, says what each one would make for you, and gives one fixed price. It is free and there is no obligation attached.

Once you approve the plan, each creator gets a written brief: the product facts, the claims that may be made and the evidence behind them, the banned words, the formats and ratios, the delivery date and the disclosure wording. Nothing is filmed until the hook is approved, because the first three seconds are the most common reason a batch of content cannot be used.

Contracts, scheduling and payment

We hold every creator contract. Each creator signs our published creator agreement, which sets the deliverables, the deadline, hook approval, the disclosure obligation, revision rounds, the fee, and the copyright assignment that lets us grant you the rights. You never sign anything with a creator and a creator never invoices you.

Scheduling is one calendar held by one producer. Product goes out, the clock starts when it arrives, and each creator films to their approved brief inside the window. You get one point of contact.

Payment is ours to make. We pay creators within seven days of approving their work, from our own money, whether or not your invoice to us has been settled. If a creator fails to deliver, we replace them at our cost and the price you approved does not move. That is what carrying the risk means in practice.

• One contract per creator per job, held by us
• One delivery calendar, run by one producer
• Creators paid by us within seven days of approval
• A replacement at our cost if a creator drops out

Approvals, revisions and disclosure

We review every asset against the brief before you see it: claim wording, disclosure, audio licensing, framing for each ratio. An asset that fails the review goes back to the creator, not to you. Revision rounds are stated in the package and cover pacing, captions, trims and the call to action. A change to the brief after filming is a new job and is quoted before anyone does it. If an asset is still unusable after the included rounds, we reshoot with a different creator at our cost.

Disclosure is not optional and it is not left to the creator. In Canada the Competition Bureau and Ad Standards expect a clear, upfront statement of the commercial relationship. Where content reaches United States audiences the FTC endorsement guides apply as well. We write the disclosure into the brief, check it on every asset, and where a creator posts to their own audience we record what ran and when. Music is licensed tracks or original voiceover, never a trending in-app sound, because a platform licence does not cover you running that post as an ad.

Usage rights, reporting and what it costs

Usage rights are the part most brands discover late. Here they are settled before anything is filmed. Each creator assigns copyright to us in the creator agreement. On full payment we license the delivered assets to you: worldwide, perpetual use across digital channels, paid and organic. You receive a rights summary you can hand to whoever runs your ads.

Posting to a creator's own audience is a different thing from an asset you own, so it is quoted and priced separately, per creator. We cannot own a post on somebody else's account. We can commission it, contract it, put the disclosure in it, and report what ran, when, and what it did. We do not report a number we did not measure.

Creator management is not sold as a line on its own. It is inside the price of the finished thing, and the prices are on the pricing page:

• A plan: free. Named creators, what each would make, one fixed price.
• Content packages: from $1,250, fixed, for six assets. Rights, cleared audio, claim approval and a replacement guarantee included.
• Posting to their own audience: from $400 per creator, per post, quoted per creator.

All figures are in Canadian dollars before tax. The number we quote is the number you pay, with no management fee added at the end.

Who it is for, and what it is not

It is for a brand spending roughly one to five thousand dollars on creator content with nobody in-house to run creators: a founder, a marketing lead of one, an agency that wants the creator side handled. If you already have a creator team, you probably need content rather than management, and we will say so.

It is not a talent agency. We do not represent creators, to you or to anyone else. We do not find deals for creators, we do not negotiate their rates with third parties, and we do not take a percentage of anything a creator earns. A creator who wants to be considered for our work applies to the roster, and being on it is not a promise that a brief will need them.

• No representation of creators to third parties
• No percentage of creator earnings, no fee charged to creators
• No guarantee of results, and no follower-growth schemes
• No holding of your money on anyone's behalf