What this costs
A plan is free. After that you buy a finished thing at one fixed price, and we carry everything in between. We commission the creators ourselves, we own the content before we grant it to you, and the price you are quoted is the price.
You tell us what you sell. We come back with what we would make and what it costs.
- What we would commission: how many creators, the tier, the category and the format
- Who they are, with follower counts and the engagement we measured, and the date we measured it
- One fixed price for the finished thing, with nothing added to it later
- Any concern the review turned up, written down rather than quietly dropped
- An honest answer about whether your budget is enough, including when it is not
There is no catch and no card. A plan costs us a few hours and it is how you find out whether we are any good.
Send a briefWe commission the creators, we carry the risk, and you own what comes back.
- Everything in the plan
- A signed copyright assignment from every creator, so the rights we grant you are real
- Licensed music or original voiceover, never trending in-app audio
- Written approval of any claim about your product before it is published
- A replacement at our cost if a creator fails to deliver
- Perpetual worldwide digital usage, including paid media, on full payment
One price for a finished thing. The four package sizes are on the packages page.
See the packagesA different thing from an asset you own, so it is quoted and priced separately.
- Commissioned and contracted by us, posted on the creator own account
- Clear commercial disclosure in the post, which is not negotiable
- Written approval of any claim about your product before anything goes up
- Priced per creator, because it depends entirely on who they are
A guide price for micro tier. Larger accounts and competitive categories cost more, and we quote before you commit.
Ask for a quoteAll figures in Canadian dollars, before tax. A package price is our price for a finished thing. It includes what we pay creators, the producer time, cleared audio and our margin. We are not a marketplace and we do not sit in the middle of anyone money.
What we do not charge for
A price list only means something alongside the things that are not on it.
- Creators pay nothing.
No application fee, no listing fee, no subscription, and nothing deducted from what we agree to pay them. We pay creators, they do not pay us. A platform charging both sides is taking around a quarter of the money out of the middle, and the creator usually cannot see it happening.
- No line items added later.
The number we quote is the number you pay. No sourcing fee, no coordination fee, no rush fee appearing at the end, and no charge for a revision that was in the quote.
- No pretending there is no margin.
A package price includes what we pay creators and what we keep. The margin is real and it is ours, and if you ask what the creators on your job were paid, we will tell you.
- No software subscription.
You are not paying a monthly licence for a search tool. If you want a search tool, several good ones exist and cost less than we do.
- No minimum term.
Nothing here locks you in for a year. The most common complaint about creator platforms is a twelve-month contract with automatic billing that is difficult to stop, so we do not have one.
A worked example
A skincare brand with about $3,000 to spend wants content it can run as ads, and two creators posting to their own audiences. Here is what that actually looks like on an invoice.
| Line | What it buys | Cost |
|---|---|---|
| Test and Learn package | Fifteen assets from commissioned shoots: hero videos, alternate openings, and every crop you need | $3,200 |
| Product and shipping | Units out to the creators we commission | Your cost |
| Posting, if you want it | Two micro creators posting to their own audience, disclosed, quoted per creator | from $800 |
| Total to us | One invoice, one price, nothing added later | $3,200 to $4,000 |
What that produces: fifteen assets you own outright and can run as ads for as long as you like, two disclosed posts on real audiences in your category, and a report telling you which hook worked. What it does not produce: a guaranteed sales number, a mid-tier creator, or category exclusivity.
How this compares
For context rather than as a pitch. Self-serve creator marketplaces typically charge the brand around ten to fifteen per cent and often deduct a further percentage from the creator's payout, which can take roughly a quarter of the money out of the middle without either side seeing the full picture. Creator software runs from about $70 a month for a search tool to $200 to $500 a month for a platform, and several of the larger ones sell only on twelve-month contracts. Managed agency service usually starts at $1,500 a month or a $10,000 campaign minimum.
The gap that leaves is managed service for a brand spending one to five thousand dollars, which is most first campaigns. That is the gap we are in, and it is the whole reason the pricing looks like this.
Asked about the money
How much does a first creator campaign cost in total?
For most small brands the realistic total is between $1,250 and $3,200, which is one fixed price for six to fifteen finished assets you own and can run as ads. Adding creators posting to their own audiences is quoted on top, from about $400 per creator. Below about $1,250 the honest answer is usually to buy content for your own ad account rather than paying for posts.
Why one price rather than a fee on top of creator costs?
Because you are buying a finished thing, not renting our time. One number means you can approve a budget without a spreadsheet of moving parts, and it means the risk of a creator dropping out is ours rather than yours. It also keeps us out of the middle of anyone money, which matters more than it sounds: the moment an agency starts holding funds on somebody behalf it picks up a set of obligations that make it slower and more expensive for everyone.
Is there a margin in the price?
Yes, and we are not going to pretend otherwise. You are buying a finished thing from us at a fixed price. That price includes what we pay the creators, the producer time that turns a brief into something filmable, cleared music, and our margin. If you ask what the creators on your job were paid, we will tell you. What we will not do is present our price as though it were somebody else rate.
What if the campaign does not work?
We do not offer a results guarantee, and you should be careful with anyone who does, because nobody can honestly promise a creator campaign will perform. What we can promise is the process: creators who match the brief, rates agreed in writing, contracts with deliverables and dates, compliant disclosure, and a report showing what actually happened. If a creator fails to deliver we replace them and they come off the roster.
Is there a contract?
For a campaign, yes: a scope of work naming deliverables, dates and the fee, which ends when the campaign ends. For ongoing work it is month to month with no minimum term and no notice period beyond the month you are in.
Can we take the plan and run it ourselves?
Yes, and some people do. The plan is free and there is nothing stopping you approaching creators directly. We would rather you did that than pay us for work you can do yourself. Most people come back when they hit the contracting, the rights and the chasing, because that is where the hours actually go and it is the part that is genuinely hard to get right.
Do you work with brands outside Canada?
Yes, mostly United States brands wanting Canadian creators or Canadian brands selling into the US. Fees are the same. Where a campaign reaches US audiences the FTC endorsement guides apply in addition to Canadian rules, and that is handled as part of the campaign rather than charged separately.
The first step costs nothing.
Send a brief and get a shortlist with names, rates and an honest read on your budget. Decide afterwards.